Happy Go Lucky (HGL) is more than a consultancy — it’s a founder-built, execution-first globalisation partner for e-com, fashion, retail, and lifestyle brands. We help ambitious businesses enter and scale across the UK, EU, and Asia with clarity and cultural intelligence.
23
+
Years of founder experience
32
Global projects completed
6
+
Countries entered and scaled
100
+
Global retailers supported
$
100
M+
Capital & commercial impact created
Built on Global
Experience, Designed
for Global Impact
Happy Go Lucky began with one bold question: Why is globalization still so chaotic?
Founder Ping He saw it firsthand — building PINGHE into 81 stores across 6 countries and later leading global expansion at TikTok, SHEIN and URBAN REVIVO, where she aligned creative and operational teams across continents. Her insight? Global success isn’t about playing it safe. It’s about building smart systems, asking the right cultural questions, and daring to be both local and bold.
That’s the DNA of Happy Go Lucky.
What makes us
different
Most companies want to expand. Few know where to start.
At HGL, we step in before things get messy — to give you clarity, structure, and momentum from day one.
With us, you get:
